According to foreign media reports, by flagship smartphone Galaxy S4 shipments of less than investors expected impact, Samsung Electronics market in June this year, the cumulative evaporation of $ 25.3 billion. Samsung Electronics, the market value of the loss last month, has exceeded the market value of rival Sony.
Since the April 26 release Galaxy S4 since nearly one-third of the global smartphone market share of Samsung Electronics, the stock has reached a cumulative decline of 9.7%. Investment bank JP Morgan Chase and Morgan Stanley had already lowered its revenue and net profit of Samsung Electronics is expected. Bloomberg statistics show that in June this year, there are 15 market analysts cut second-quarter net profit of Samsung Electronics is expected. As of now, Samsung Electronics, the company's share price performance and Galaxy S4 sales yet to utter.
As consumers buy expensive smartphones inhibition, high-end smart phone manufacturers are experiencing pain. After the release of iPhone 5, Apple's stock price in the next month fell 9.4%. Chinese smartphone manufacturer Huawei and ZTE has launched a price of only $ 100 smart phone, the Galaxy S4 selling price is only one-eighth the price in Korea around.
Seoul, South Korea Leading Investment & Securities analyst Oh Sang Woo said, "because, compared with the previous generation, Galaxy S4 did not have much difference, so consumers can not find any better reason to buy this device with other competitors, Chinese companies are becoming a greater threat to Samsung Electronics. "
Configuring the 5 inches screen, 13 million pixel camera of Galaxy S4, Samsung Electronics released this year three of a high-end smart phones. Samsung Electronics have high hopes for this product, hoping to help companies erode Apple users. Fourth quarter of 2012, Apple is still the U.S. market, the largest smart phone manufacturer.
Lowered expectations
Samsung Electronics on May 23 said that since the Galaxy S4 released a month's time, the company sold 10 million Galaxy S4, Galaxy S3 listing only about half of sales in the same period. Two weeks later, JP Morgan Chase and Morgan Stanley lowered its sales forecast for this year, Samsung Electronics.
JP Morgan Chase to Samsung Electronics profits this year are expected to fall by 9 percentage points, and the Galaxy S4 sales forecast from 80 million raised to 60 million men. Morgan Stanley to Samsung Electronics net profit forecast by 1.6%, and the Galaxy S4 sales forecast from 71 million raised to 61 million men. Morgan Stanley noted that Samsung Electronics accessories while also reducing monthly orders.
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